Dada Group to Expand 415 Shopping Festival to Over 150,000 Stores, Autonomous Delivery Initiative, and More
SHANGHAI, April 7, 2022 /PRNewswire/ — From April 8 to 17, the “415 Intra-City Shopping Festival” (the Festival) will be launched jointly on the JDDJ and “Shop Now” by Dada Group (Nasdaq: DADA). For the first time in its history to be co-hosted by both channels, the event will also reach its largest ever with more than 150,000 offline stores in more than 1,700 cities and counties engaged, to provide consumers China with products in all categories, deliverable in one hour.
Initiated by JDDJ 7 years ago, the event is widely recognized as the most important shopping spree at the request of China. Shop Now, the service that integrates the on-demand location-based retail capabilities of Dada and JD.com, partners with JDDJ during the Festival to achieve better synergy in retail and delivery on demand. This year, major retailers such as Walmart, CR Vanguard, Yonghui, Carrefour, Apple Authorized Stores, Sephora, are selling products in all categories, including supermarket groceries, fresh produce, cell phones and electronics, household appliances, cosmetics, fashion, maternity and baby products, medicines, flowers and pastries.
Here’s a look at this year’s highlights ——
1. This is the first time in history that the Festival is co-organized with JD.com, both on JDDJ and “Shop Now”.
This year’s edition is the very first time that the Festival has been held on the two platforms of JDDJ and “Shop Now”. In February, Dada Group and JD.com announced an updated investment in Dada. Upon closing of this transaction, Dada Group will obtain strategic resources from JD.com and continue its on-demand retail and delivery operations.
Consumers can participate in the Festival using JDDJ’s mobile app or WeChat mini program, and via “Nearby”, a new tab on the homepage of JD.com’s mobile app, which makes it easy to access customers to nearby offline stores. Products tagged with “Buy Now” are supported by Dada’s “One Hour” delivery service which guarantees on-time deliveries.
2. Leveraging JD.com’s omnichannel marketing efforts and Dada’s “one-hour” delivery service, the Festival becomes a high-profile opportunity for brands to launch new products.
As the flagship event of China an on-demand retail market, the Festival is an ideal opportunity for brand owners to launch new products. For example, JD Super, the online supermarket business of JD.com, will launch new dairy and beverage products and provide one-hour delivery services for consumer orders in various categories.
Thanks to the “in one hour” delivery service of Dada Now, Dada’s local on-demand delivery platform, products purchased on JDDJ or those bearing the “Shop Now” label can be shipped within one hour. This service mainly caters to consumers’ needs for daily necessities such as fresh food and medicine. Now the service is expanding its coverage to new products in categories such as FMCG, electronics and cosmetics.
3. 8 leading national and international brands committed to celebrating the 7th of JDDJand birthday
The name of the Festival, 415, is derived from the anniversary of JDDJ, which began on April 15, 2015. To celebrate the 7 of JDDJand anniversary and to deepen its ties with brand owners, JDDJ will launch a Super Brand Day during the festival to engage Yili, Mengniu, Unilever, Jinlongyu, Dove, Wyeth, Nestle and Chaoneng for online promotions.
4. Live streaming on JDDJ strengthens brand and retailer marketing practices, creating added value through more direct leads.
Live shopping is a marketing strategy in which a host promotes a product via live video. JDDJ sees a growing volume of live promotional content generated by brands and retailers on its platform, and leverages its own resources to generate more content to help brands and stores achieve growth. Sales. This year, more than 10,000 stores will launch live sales on JDDJ, consumers can simultaneously order what they see from live broadcasts. A special duet with Mr. Guo Yunlong, Vice President of China Yili, the main dairy group, and Mr. He Huijian, vice president of Dada Group and JD.com, will present a live broadcast session during the Festival to organize promotions for consumers and help brands to increase sales. .
5. The digital and all-process fulfillment solution ensures quality deliveries, with self-delivery service applied first.
In addition to improving efficiency and reducing costs for retailers and brands through its omnichannel technology empowerment, Dada also provides consumers with fast, stable and convenient delivery services. To achieve this, Dada Now continues this year to leverage its digital capabilities and resilient delivery network, to deliver and optimize fulfillment services for JDDJ and Shop Now, with its the application covering all stages of the management of the deposit, passing through collection, packaging, shipping, to delivery.
Also noteworthy is Dada’s famous open self-delivery platform, which will be put into operation for the first time during the Festival to ease the delivery pressure resulting from huge number of orders during the shopping spree.
About the Dada Group
Dada Group is a leading on-demand local delivery and retail platform in China. It operates JDDJ, one of China the largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual shippers in various industries and product categories. The Company’s two platforms are interconnected and mutually beneficial. The Dada Now platform enables a better delivery experience for participants on the JDDJ platform through its easily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders for the JDDJ platform is increasing the order volume and density for the Dada Now platform. In June 2020Dada Group began trading on the Nasdaq global market, under the symbol “DADA”.
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SOURCE DADA GROUP