Grass Is Greener Festival cancels Geelong and Canberra events for 2022
Cairns-based festival The Grass Is Greener announced the news ahead of the Canberra event this weekend.
In a blow to the Australian festival community, The Grass Is Greener Festival has canceled two of its four events for 2022, with the Canberra edition on Sunday October 23 and the Geelong edition on Sunday October 30 no longer taking place. .
The North Queensland festival, which will still take place at its usual venues in Cairns and Gold Coast, announced the news today, citing the rising costs of hosting an event in a post-covid world and the slow ticket sales making festival expansion unviable.
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“After a very successful 2019, we dreamed of bringing The Grass Is Greener brand to national awareness. However, COVID hit and market conditions began to change rapidly across the industry. We are now experiencing an increase production costs, equipment rental, artist fees, labor, etc., all of which are greater than ever before,” festival organizers said in a statement.
“In the post-lockdown context, we have worked tirelessly to make these shows happen. As we explored every inch of financial sustainability strategy, our eyes were fixed on one goal: the long-term viability of this incredibly special festival that has become a mainstay of the Australian arts fabric. However, as you know, our business – like others – is suffering significantly in certain areas of business. Additionally, ticket sales for this year’s shows were slower than expected due to alleged weather conditions and other external factors.
Presented by Handpicked Group, the Grass Is Greener Festival is one of Queensland’s best-loved music, food and arts festivals.
At first a chimera between friends, L’herbe est plus verte quickly became the flagship festival of the FNQ. From its triumphant debut in 2016, the two-stage event has begun to play a vital role in nurturing local emerging Australian artists in regional hubs alongside big Australian bands Amy Shark, All Day, Hayden James, Ocean Alley and in spotlighting international hip hop artist Tyga when he was at the peak of his career.
Last year’s festival featured an all-Australian lineup that included Crooked Colours, Ziggy Alberts, Young Franco, Boo Seeka, Winston Surfshirt, George Maple, Jordan Brando and Jesswar, to name a few.
The festival originally planned to expand the festival nationwide in 2020, but it wasn’t until earlier this year that they announced additional locations in Geelong and Canberra.
“We understand this will be a disappointing email to receive. However, we hope you can do so in the spirit of our commitment to honesty and caring for you and your experience. At The Grass Is Greener, we value ethical practice above all else, so our decisions are made in the interests of long-term sustainability for all.
“We would much rather be upfront and honest with you than set up the events anyway and put you in the position of chasing the money that isn’t there. Simply put, it’s not our style.Thank you very much for your kind understanding and support.
Due to the cancellation of both legs, ONEFOUR, Ty Dolla $ign, Zhu and Maya Jane Collins will no longer be joining the remaining Grass Is Greener Festival dates.
Refund information will be available within the next 7-14 days. All Canberra and Geelong tickets will be valid for the Gold Coast and Cairns editions and for YG’s sideshow in Melbourne on Monday 31 October.
For more information, go here.