Here’s how brands think up promotional activities during the holiday season

Over the past two years, most people have been exchanging festive wishes virtually, but these Diwali people are eager to celebrate the festival with their friends and family in person.

However, people are still taking to social media to share their well wishes, iconic festive dishes, Diwali cleaning and decorating tips, and much more.

These conversations on the platform provide brands with the perfect opportunity to nurture customer relationships by engaging with key audiences when they are most receptive.

Over the years, several brands and marketers across all segments have used the holiday season to launch new products and amplify initiatives on the platform.

The holiday season also sees several brands jump on the gift bandwagon with various promotions running over the period. How do these conversations turn into sales and how do brands drive positivity and fuel brand recall during festive times? Storyboardy18 is in conversation with Mayank Prabhakar, Digital Marketing Manager, Vivo India, Nidhi Hola, Country Marketing Manager, Dell India and Kanika Mittal, Country Manager, Large Customer Solutions at Twitter India to find out.

For the whole discussion, watch the attached video

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