Inaugural Core of the Community Festival scheduled for Labor Day weekend | Winchester Star


WINCHESTER – Concern Hotline, Top of Virginia Regional Chamber and the Shenandoah Apple Blossom Festival are joining forces for a new event to be held over Labor Day weekend.

The first Core of the Community festival will take place Sept. 2-4, according to a press release from the organizations on Wednesday..

The festival kicks off at 4 p.m. on September 2 at the Frederick County Fairgrounds with the 9th Annual Top of Virginia Regional Chamber’s Valor Award, which honors public safety personnel and citizens for their extraordinary acts of courage. . Applications open July 1 and end July 30 for the period July 31, 2020 to June 30, 2021. The Valor Awards are open to the public. Registration is compulsory. Visit

On September 3, Concern Hotline will host its 22nd Fish Fry from 4 p.m. to 9 p.m. at the Fairgrounds, which is a new location for the annual fundraiser. A drive-thru option will also be available.

“Thanks to our loyal supporters, we have passed our home many years at Grove’s Harley-Davidson, and we have said our farewells to them,” the statement said.

Concern Hotline, which provides a suicide prevention hotline for the northern Shenandoah Valley, hosts the Fish Fry as a fundraiser to benefit the Winchester-based non-profit organization.

JUNKFOOD will be offering live music at this year’s event.

Tickets for the Fish Fry are $ 25 at the door and $ 20 in advance. Children under 10 are admitted free. Tickets will be available after June 30 at the organization’s EVENTBRITE location.

Rusty Holland, executive director of Concern Hotline, said the Shenandoah Apple Blossom Festival has contacted the organization to team up for the Core of the Community Festival.

“I think it’s a no-brainer,” Holland said in a brief phone call Wednesday. “It’s a win-win for all of us.”

He said the intention is for the Core of the Community festival to become an annual event.

Holland explained that Concern Hotline, the Shenandoah Apple Blossom Festival and the Top of Virginia Regional Chamber will each retain autonomy over their events at the Core of the Community Festival, but they will benefit from the teamwork and long-standing community reputation of each of the organizations.

“I think it’s just a great game,†said Holland.

On September 4, the festival will feature the Valley Health Four-Mile Race and the Shenandoah Valley Orthodontics One-Mile Kids’ Run in the morning. Details of the race are still being worked out. Updates will be posted on and on the Shenandoah Apple Blossom Festival Facebook page. From 1 p.m. to 9 p.m., the Shenandoah Apple Blossom Festival will host its first BBQ & Brews at the Fairgrounds, featuring a local barbecue, food trucks, live music, tailgating games, craft beer and bourbon.

Fans will grill and smoke meats and cook their favorite side dishes throughout the day as they compete for prizes in the Victory Industrial Construction LLC Amateur BBQ Contest. Those interested in participating should contact the Shenandoah Apple Blossom Festival after July 1 at [email protected] or visit to learn more.

BBQ & Brews tickets cost $ 25 in advance and $ 35 at the door. Designated driver tickets are $ 10. The ticket includes a tasting of craft beer and bourbon. Tickets go on sale July 1 at


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