Jio Haptik Announces Exclusive “Hype” Product Launch Event Ahead of Holiday Season

Mumbai: As the festive season is fast approaching, a conversational commerce company, Jio Haptik, has announced plans to hold its exclusive product launch event, “Hype”. Jio Haptik, through this highly anticipated event, will launch new products and commerce features for the upcoming festive sales.

The event will take place at Taj Santacruz, Mumbai on September 15 from 4:00 p.m.

While dealing with an increase in sales and support requests, WhatsApp has established itself as the ideal way for brands to achieve their goals. This product launch event is aligned with the growing importance of proactive customer engagement strategies through WhatsApp. The event will see top industry leaders discuss various WhatsApp campaign strategies to help brands break sales records, especially during the upcoming Diwali and festive season.

As part of the launch, the products introduced by Jio Haptik will help brands dramatically optimize marketing budgets, achieve phenomenal sales and improve customer interactions. The product’s “proactive messaging” will help customer-facing teams initiate new conversations with users through WhatsApp notifications. The second product, ‘commerce plus’, will facilitate purchases via conversations through search and FAQs on WhatsApp, Facebook and Instagram.

The event will be moderated by leaders in customer experience and growth – Satinder Singh, Head of Platforms and Products at Jio Mobility, Archit Shrivastava, Director of Product Management at Jio Mart, Bruce Schwack, Director communications from Netmeds, and many others.

Sharing his perspective on the launch of the event, Haptik CEO and Co-Founder Aakrit Vaish said, “Messaging as a medium now helps brands drive sales through direct conversations with customers. in large scale. As the world’s largest WhatsApp chatbot provider, our exclusive features will help businesses proactively sell their products to customers, digitize the end-to-end shopping experience, and meet the huge demand during the holiday season. . Additionally, our solution will dramatically increase brand discovery through new channels like ads, SMS, and Instagram to help brands create a true omnichannel strategy.”

Commenting on the occasion, Netmeds Director of Communications, Bruce Schwack, said, “We’ve been using Haptik for two years now, and from the get-go, we’ve been impressed with not only their technology, but also their focus on how whose technology could help us achieve our business goals. We’ve already experienced the huge advantage Haptik gives us in managing and reducing friction on the CS side, and now the new WhatsApp commerce feature promises to help us convert browsers into customers. Any tool that helps us retain existing customers and new ones on board gets a big thumbs up from me. So don’t put your fork down, the best is yet to come!”

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